When a qualified prospect considers working with you & your law practice, why do some hire you, and some just disappear? We are not speaking about the people who aren’t a great fit, we are talking more about individuals who, as far since you can tell, would make great clients, nevertheless decide against this. What is this that holds them from staying with you as a client for needed services? More importantly… so what can you do to remove those barriers and also turn more of one’s prospects into paying clients? Here are some awesome lessons learned by lawyers in Greenville SC:
Why do Great Prospects Decide Not to Hire Your Law Firm?
The simple answer is insufficient trust. For many attorneys, those prospects are hesitant because of a serious a lack of trust. How can this customer know you can really help solve their problem?, They are thinking that they aren’t certain you’ve handled comparable cases before, or they aren’t convinced they’ll be pleased with the experience from your law firm. Clients would like to know they’ll get great service, but in addition they know bad service is really a common problem for law offices. They want to know you’re the best person to aid them. The absence of trust is likely the biggest obstacle facing your efforts to convert additional prospects into clients.
The Intimidation Factor
It’s simple for would-be clients to help feel intimidated by your law firm because they really do not know that much about you. This is most likely their first dealing with the particular situation in which they need legal advice or representation. You, on another hand, have substantial expertise. That experience is usually both an asset along with a liability because if people feel like they’re being talked down to, they won’t think warmly of using the services of your law firm. Clients want to interact with a real people. Unless you can talk with them as one of their own, they’re bound to feel very intimidated.
If clients have the feeling that hiring you is a risk, either due to the cost or the uncertainty on the outcome, they’ll have very serious apprehension about continuing to move forward and working with your law firm and dealing with their particular case. Putting to rest these fears goes a considerable ways toward establishing trust. Unless you can clearly explain your specific value to your own clients, they have little reason to connect with you and grow that trusting relationship.
One thing to consider, would-be clients don’t need to know anything to experience unrest, whether about your own rates or the probability of a particular end result. A negative impact alone is enough to scare off a would be client.